We knew High quality denim shouldn’t cost A fortune.
...So we decided to make our own.
We're Maniacally Focused on Denim.
From the fabric to the cuts to the washes, we inspect every detail to ensure the best possible product.
We craft upmarket, RESPONSIBLY sourced, PRemium denim for a fraction of the going rate.
We’re an LA-based premium denim company with a rule-breaking business model – designing and crafting upmarket, designer-caliber jeans for a fraction of the going rate.
We painstakingly deliver the goods, not only in terms of aesthetics (iconic styles, cuts, finishes, and details), but also of quality – from just-right fabrication to perfect consistency of fit. Our goods are direct to customer through our streamlined user-friendly site.
Call us minimalists, call us bad capitalists… we just don’t believe in gouging anyone, for any reason. Great jeans are of course the highlight – maybe even the purpose? – of life, but even so… The way we see it, there’s no need to blow their price point out of proportion. With this in mind we design and produce our inventory, then connect it directly to you, the customer – thusly making dual “nice saves.” One, our precious commodities from retail Purgatory. The other, money – both on our side and yours.
Our in-house team of designers collaborates with a handful of highly skilled, ethically accountable suppliers and manufacturers – working together to innovate, engineer, and craft a line of impeccably modern, best-case-scenario styles, fits, and fabrics for the lowest feasible fee.
Value without sacrificing quality.
Through a simple recipe, we’ve streamlined the way denim and apparel is manufactured and distributed, passing the savings on to you.
“We’re shaking up the denim industry,
1 amazing pair of jeans at a time.”
- The 20JEANS Team (denim fanatics)
when it comes to denim, We know our stuff.
We painstakingly deliver the goods, not only in terms of aesthetics (ironically appealing style, cut, finish, details), but also of quality – from just-right fabrication to perfect consistency of fit.
In Denim We Trust.
Headquartered in the denim capital of the world, Los Angeles, we established relationships with some of the best in the industry. This ensures our product lines are and always will be on the cutting edge.